For decades, people had viewed the universe as a large machine in which causes matched effects. People presumed that big causes had big effects, and little causes produced little effects.

In 1963, a meteorologist by the name of Edward Lorenz announced a stunning conclusion, doubting the above assumption.

The question posed to Lorenz sounded strange but simple:

“Could the flap of a butterfly’s wings in Singapore affect a hurricane in North Carolina?”

After considerable study, Lorenz answered yes.

Lorenz’s postulation of what is now called the Butterfly Effect was one of several findings in the last twenty years that reflect the unpredictability of everything: whether, the likely outcome of direct marketing programs and the distant, but often enormous effects of tiny causes.

One group of people was not surprised by Lorenz’s discovery. Those people had seen Butterfly Effect at work every day. They were careful observers of service companies - a world where tiny efforts often produce enormous, though sometimes distant, effects.

Mangium makes every effort in its approach and methodology that produces a butterfly effect, always.

Small contributions often make for huge results!